About Eureka Forbes
India's most iconic and trusted health and hygiene brand
- Eureka Forbes Limited ("Eureka Forbes" or "EFL") is one of India's most iconic and trusted health and hygiene brands, with a legacy spanning over four decades. Founded in February 1982, the Company has been at the forefront of transforming the way millions of Indians experience healthy living — from clean drinking water and purified air to effortless home cleaning.
Vision
Re-Imagine EFL As A D2C Health and Hygiene Tech Leader
Provide Every Indian Access to Safe & Healthy Water, Clean Earth & Pure Air
Grow Water
Penetration & Premiumization
Expand Portfolio
Convenient Cleaning & Air
Excel In Service
Customer Experience & Value
Build D2C Platform
Convenience & Commerce
Our Values
Customer First
Leadership through Ownership
Innovate Boldly & Lead Change
Mindset of Everyday Great Execution
Collaboration
Building People for growth
Our Culture
Customer Centricity, Agility, Collaboration, Ownership and Accountability
EFL the trusted choice
A pioneering presence in water purifiers, vacuum cleaners, air purifiers, softeners and services make.
EFL the trusted choice of millions of Indians seeking affordable, healthy living.
